We partner with leaders to drive meaningful commercial growth across marketing and sales. We help bridge capability gaps, add capacity, and deliver impact through fractional leadership and focused project work.
Inspired by the first light of an African sunrise, our approach reflects the calm and clarity of daybreak – a moment that reflects new beginnings, fresh thinking and possibility.
Services
Creating the shift from daily execution to longer term strategic thinking
- Brand purpose and positioning
- Communication key messaging
- Marketing planning by channel
- Customer segmentation
Ranging from new guest experiences, to new market expansion to working smarter
- Trends – keeping up to date with industry trends and customer needs
- Innovation pipeline for future growth and brand relevance
- Growth opportunities
- Project delivery
Using a practical framework to define what to Start, Stop, and Optimise for greater impact.
Aligning Sales, Marketing and Operations
Many businesses face the challenge of departments working in silos experiencing cross-functional divides. Business growth relies on teams and leaders being aligned and working collaboratively. We look at joined up leadership, communication and strategic vision.
The glue between siloed teams.
Using a framework of People, Process, Tools.
Helping brands articulate and amplify their conservation, sustainability and positive impact story through strategic marketing communications.
Purpose-led brands build loyalty — and win the sale when options are equal.
About
Founder, Claudia Nielsen is a senior marketing leader with over 20 years’ experience across strategy, brand management, communications, insights, sales and innovation, including serving as a Marketing Director for global brands.
She has built her career shaping iconic brands across sectors, including luxury travel and hospitality. Having lived and worked in markets such as the UK, France, the Netherlands, South Korea and South Africa, she brings deep experience across both developed and emerging markets.
She is energized by brands that stand for something—and she is driven to help them scale with impact and integrity.
PAST CLIENTS
Why choose us?
Experienced
Over 20 years experience working across the marketing spectrum, partnering with global and local brands.
Agile
Small and personal to flex according to your needs. Big, small, foundational or established, we’ll find the right solutions for you.
Empathetic
Having worked across client and agency teams, we understand the nuances—bringing a thoughtful approach to every partnership.